UNYX
UNYX for Google Ads

The best tools on the market.
Operated for you.

Around Google Ads, every need has its specialist tool. We pick the right one, install it, and run it for you.

See the tools

128 tools catalogued, across 16 distinct skills around your account.

128
tools

Google Ads

Your account, your tools, one pilot

4 running

Worthless clicks

59 clicks filtered out

ClickCease

€214 saved

Calls received

23 calls, 14 qualified

WhatConverts

sent back to Google Ads

Profitability

Margin reported, not revenue

ProfitMetrics

across 1,284 orders

Steering

3 rules applied

Optmyzr

overnight

One report, three decisions to approve

You do not get five dashboards. You get what needs deciding.

The reference in every discipline, operated by us

OptmyzrSteering and optimising the accountOpteoSteering and optimising the accountClickCeaseShielding you from worthless clicksLunioShielding you from worthless clicksStapeMaking conversion measurement reliableWhatConvertsTracking calls and qualifying enquiriesCallRailTracking calls and qualifying enquiriesLeadsBridgeConnecting the CRM to Google AdsHubSpotConnecting the CRM to Google AdsHYROSKnowing what actually pays offNorthbeamKnowing what actually pays offAdthenaWatching the competitionSemrushWatching the competitionChannableKeeping the Shopping catalogue in orderDataFeedWatchKeeping the Shopping catalogue in orderUnbounceBuilding the landing pagesInstapageBuilding the landing pagesVWOImproving the conversion rateHotjarImproving the conversion rateSupermetricsProducing the reportsFunnelProducing the reportsFivetranCentralising the dataAirbyteCentralising the dataAppsFlyerMeasuring app campaignsAdjustMeasuring app campaignsCookiebotHandling consentUsercentricsHandling consentKeyword InsightsFinding the right searchesKeywordTool.ioFinding the right searchesJasperProducing ads and visualsCanvaProducing ads and visuals

You do not change tools. You stop having to look after them.

The accounts stay yours

Subscriptions, data and history are in your name. If you leave, you leave with them.

We do the setup

Installing a tool takes an hour. Tuning it so that it earns its keep takes several days. That part is ours.

We take over what you have

If you already pay for one of these tools, we take it over and tell you whether it is worth its subscription.

Google Ads does not do everything.
A whole market grew around it.

Tracing a call back to its campaign, filtering out bot clicks, reporting margin rather than revenue, keeping a Shopping catalogue clean: Google Ads cannot do any of that on its own. Software vendors stepped in, each on their own ground.

The result is a fragmented landscape. Every tool is excellent in its speciality, and every one needs choosing, installing, tuning and then watching. No company has time to do that for five tools at once, and nobody should have to open five interfaces to find out whether their advertising pays.

We operate them for you. All you keep are the decisions.

Our method

Four steps, in this order.

1

We look at what you already have

Many companies already pay for two or three of these tools without using them. We start with the inventory, and we stop what serves no purpose.

2

We pick the right tool for your trade

The best tool on the market is not necessarily yours. A tradesperson and an online shop have neither the same needs nor the same tooling budget.

3

We install it and tune it

Setup, configuration against your goals, testing. This is the step almost nobody sees through, and it decides everything that follows.

4

We work with it every week

A tool that sends alerts nobody reads is worthless. We handle them, we decide, and we bring you what needs your call.

The landscape

One skill, its tools, and what we do with them.

Here is the full landscape as it exists. We publish none of these tools and sell none of them: what we know is how to make them work together, on behalf of one account.

Steering and optimising the account

10 tools on this skill

Continuously adjusting bids, budgets, keywords and ads, campaign by campaign.

Shielding you from worthless clicks

9 tools on this skill

Spotting clicks that do not come from customers: bots, abnormal repetition, automated traffic.

Making conversion measurement reliable

8 tools on this skill

Making sure every enquiry, sale and phone call really reaches Google Ads.

Tracking calls and qualifying enquiries

7 tools on this skill

Knowing which campaign produced a call, and whether that call was worth anything.

Connecting the CRM to Google Ads

7 tools on this skill

Reporting the deals you actually signed, not just the forms you received.

Knowing what actually pays off

9 tools on this skill

Crediting revenue to the right channel, across the customer's whole lifetime.

Watching the competition

8 tools on this skill

Seeing who bids on your keywords, with which ads, and since when.

Keeping the Shopping catalogue in order

11 tools on this skill

Sending Google a complete, up-to-date catalogue: titles, images, prices, stock, identifiers.

Building the landing pages

7 tools on this skill

Giving every campaign a page that answers the visitor's search precisely.

Improving the conversion rate

8 tools on this skill

Understanding what visitors really do on the page, and testing different versions.

Producing the reports

10 tools on this skill

Bringing figures from every source into one readable, regular report.

Centralising the data

6 tools on this skill

Bringing advertising and commercial data into one place so they can be compared.

Measuring app campaigns

6 tools on this skill

Connecting an app install, then an in-app purchase, back to the campaign that produced it.

Handling consent

8 tools on this skill

Collecting visitor consent properly, and passing that information on to Google.

Finding the right searches

6 tools on this skill

Identifying what your customers really type, and telling buying intent from simple curiosity.

Producing ads and visuals

8 tools on this skill

Writing the ads, producing the visuals, and testing enough versions to find the ones that work.

The names quoted are the trademarks of their respective owners. They are mentioned to describe the tools UNYX can implement, with no partnership or exclusivity implied.

And where nothing exists

Some needs had no tool. So we built them.

On a few subjects the market offered nothing satisfactory for a mid-sized European company: too expensive, too heavy, or built for a different trade. We developed our own modules for those cases. They complete the tools on this page, they do not replace them.

See the UNYX modules

The questions we get

Do we have to buy all of these tools?

No. Most companies need two or three tools, not fifteen. We tell you which ones matter for your business and we leave the rest aside.

Are the subscriptions in our name?

Yes, unless you ask otherwise. The accounts and subscriptions stay yours: if you stop working with us, you keep your tools, your data and your history.

We already use one of these tools. Will you take it over?

Yes. We take over what exists, check how it is configured, and tell you frankly whether it is well set up, badly set up, or useless in your case.

Are these tools integrated into the UNYX platform?

No, and that is deliberate. They are independent products that we operate inside your account. Where no market tool answered the need, we built our own modules: those are presented separately.

What does it cost?

The operating work is included in our Google Ads packages. The tool subscriptions are billed by their publishers at their public rates: we take no margin on them.

Tell us what you use. We will tell you what is missing.

The starting point is always the same: your Google Ads account and the tools already in place. Connecting is free and needs no bank card.

See the packages