UNYX
Watching the competition

Set up and manage Similarweb

Reference

Traffic and acquisition sources of a competing site.

Similarweb estimates a site's traffic and how it splits by source: organic search, advertising, social, direct. That helps you place a competitor before deciding whether to take them on in the auctions.

What UNYX configures inside it

  • The group of sites compared, so you reason in relative positions rather than absolute values.
  • Periodic monitoring, a single snapshot saying nothing about a trend.
  • Cross-checking with your own account's auction insights.

The subscription and the account stay in your name. We work inside them, we do not own them.

How it plugs in

No connection to your account: estimates come from the publisher's panels.

What it does not do

These are estimates, all the more fragile the smaller the site. Use them for orders of magnitude, never as a measurement.

Who it suits

Companies studying a market or a competitor before committing budget to it.

Already using it, or unsure whether to buy it?

We look at your account, tell you whether this tool belongs in your setup, and show you on your own figures before you pay anything.

Similarweb is a trademark of its publisher. UNYX neither publishes nor resells it: we know how to implement and operate it inside your account.