Set up and manage SegMetrics
Customer lifetime value and cohort analysis.
SegMetrics looks at what becomes of a contact after acquisition: how much they bring over time, how the group of customers who arrived the same month behaves, which sources produce customers who stay.
What UNYX configures inside it
- Defining a cohort in your business: by entry month, by offer, by channel.
- The value calculation used, gross or net of refunds.
- The thresholds above which a source is judged good or bad over time.
The subscription and the account stay in your name. We work inside them, we do not own them.
How it plugs in
Connections to your email tool, your payment platform and your advertising platforms.
What it does not do
It analyses the long term and is therefore not the tool for day-to-day bid management.
Who it suits
Subscription or repeat-purchase businesses, where customer value builds after the first sale.
Already using it, or unsure whether to buy it?
We look at your account, tell you whether this tool belongs in your setup, and show you on your own figures before you pay anything.
SegMetrics is a trademark of its publisher. UNYX neither publishes nor resells it: we know how to implement and operate it inside your account.