UNYX
Tracking calls and qualifying enquiries

Set up and manage CallRail

Reference

Call and form tracking, down to the keyword.

CallRail ties a call to the campaign, the ad group and down to the keyword that produced it, provided there are enough numbers. It records conversations, transcribes them, and can send useful calls back to Google Ads as conversions.

What UNYX configures inside it

  • Sizing the number pool, which determines how far down the attribution goes.
  • The minimum duration above which a call counts as a genuine enquiry.
  • Sending conversions back to Google Ads, with a value where it is known.

The subscription and the account stay in your name. We work inside them, we do not own them.

How it plugs in

A script on your site for the dynamic number swap, and official access to Google Ads.

What it does not do

Call recording requires informing the parties and setting a retention period. That is not a setting to leave on default.

Who it suits

Companies whose call volume justifies going down to keyword level to arbitrate.

Already using it, or unsure whether to buy it?

We look at your account, tell you whether this tool belongs in your setup, and show you on your own figures before you pay anything.

CallRail is a trademark of its publisher. UNYX neither publishes nor resells it: we know how to implement and operate it inside your account.