Set up and manage Northbeam
E-commerce referenceMeasurement and attribution for online brands.
Northbeam is an attribution tool for online brands spending across several platforms. It combines advertising data and orders into a single reading, with some modelling where direct tracking falls short.
What UNYX configures inside it
- Reconciliation with real orders, to be checked before any arbitration.
- The attribution window chosen, which changes the conclusions considerably.
- The review rhythm, the tool being useful only if somebody decides from it.
The subscription and the account stay in your name. We work inside them, we do not own them.
How it plugs in
A script on your site, plus official connections to your platforms and your shop.
What it does not do
Part of the result is modelled, therefore estimated. Presenting it as an exact measurement would be false.
Who it suits
Online brands spread across several platforms, with a budget that justifies arbitrating between them.
Already using it, or unsure whether to buy it?
We look at your account, tell you whether this tool belongs in your setup, and show you on your own figures before you pay anything.
Northbeam is a trademark of its publisher. UNYX neither publishes nor resells it: we know how to implement and operate it inside your account.