Set up and manage ClickCease
ReferenceBlocks fraudulent clicks on Google Ads.
ClickCease is the most widely used click fraud protection among small and mid-sized businesses. It observes how visitors from your ads behave and automatically adds to your Google Ads exclusions the addresses whose behaviour does not look like a customer's.
What UNYX configures inside it
- A month of observation with no blocking, to measure before cutting.
- The severity level: too strict, and it shuts out real companies whose address is shared.
- The monthly review of excluded addresses, because the list has a ceiling and must be arbitrated.
The subscription and the account stay in your name. We work inside them, we do not own them.
How it plugs in
Two connections: official access to your Google Ads account to write the exclusions, and a tag on your site to observe what happens after the click.
What it does not do
It acts on the IP address, which remains a crude signal: several people can share one, and a fraudster can change it.
Who it suits
Advertisers whose keywords are expensive and contested, where a few dozen wasted clicks a day soon add up.
Already using it, or unsure whether to buy it?
We look at your account, tell you whether this tool belongs in your setup, and show you on your own figures before you pay anything.
ClickCease is a trademark of its publisher. UNYX neither publishes nor resells it: we know how to implement and operate it inside your account.