Set up and manage Wicked Reports
Attribution across long buying journeys.
Wicked Reports focuses on purchase journeys spread over weeks or months, linking early advertising contacts to late purchases and repeat orders.
What UNYX configures inside it
- The observation window, longer than the platforms' defaults.
- Handling of repeat purchases, which changes the value credited to the first contact.
- Checking totals against real revenue.
The subscription and the account stay in your name. We work inside them, we do not own them.
How it plugs in
A script on your site, with connections to your platforms, your email tool and your selling platform.
What it does not do
The longer the journey, the larger the share of uncertainty. Its figures support a decision; they are not accounting.
Who it suits
Businesses with a long delay between first contact and purchase, and value in repeat orders.
Already using it, or unsure whether to buy it?
We look at your account, tell you whether this tool belongs in your setup, and show you on your own figures before you pay anything.
Wicked Reports is a trademark of its publisher. UNYX neither publishes nor resells it: we know how to implement and operate it inside your account.