Set up and manage ProfitMetrics
SpecialistSends margin, not revenue, back into Google Ads.
ProfitMetrics replaces revenue with margin in what you send back to Google Ads. The platform then stops chasing volume and starts chasing what actually pays. It is one of the most profitable changes on an online retail account.
What UNYX configures inside it
- How margin is calculated, arbitrated with you: purchase cost alone, or fees included.
- The switchover period, during which we watch that the algorithm does not lose its footing.
- Monthly checks between the margin the tool reports and the one in your accounts.
The subscription and the account stay in your name. We work inside them, we do not own them.
How it plugs in
A connection to your shop to retrieve orders and costs, and a margin value sent to your platforms.
What it does not do
Moving to margin mechanically drops the figures shown in Google Ads. That is normal and intended, but everyone has to be prepared for it.
Who it suits
Online shops with uneven margins, whose revenue-based steering funds the wrong sales.
Already using it, or unsure whether to buy it?
We look at your account, tell you whether this tool belongs in your setup, and show you on your own figures before you pay anything.
ProfitMetrics is a trademark of its publisher. UNYX neither publishes nor resells it: we know how to implement and operate it inside your account.