UNYX
Centralising the data

Set up and manage Improvado

Large accounts

Large-scale marketing data aggregation.

Improvado aggregates marketing data at scale, with an emphasis on harmonisation between platforms and on preparing analysis. It targets organisations whose marketing spends across many channels.

What UNYX configures inside it

  • The naming convention, an indispensable prerequisite to harmonisation.
  • The scope of sources, prioritised by real use.
  • Consistency checks against the platforms' own interfaces.

The subscription and the account stay in your name. We work inside them, we do not own them.

How it plugs in

Through official connections to platforms and tools, into your warehouse or dashboards.

What it does not do

Like other platforms at this level, it requires a project commitment, not a trial.

Who it suits

Organisations with many channels and an in-house analytics team.

Already using it, or unsure whether to buy it?

We look at your account, tell you whether this tool belongs in your setup, and show you on your own figures before you pay anything.

Improvado is a trademark of its publisher. UNYX neither publishes nor resells it: we know how to implement and operate it inside your account.