Which tool for your advertising reports
The report is not the goal, it is the support for a decision. A report nobody acts on costs the time it took to build, and nothing else.
Two failures repeat. First: somebody copies figures by hand every month, and ends up spending a full day on it. Second: a beautiful automated dashboard that nobody opens after six weeks, because it shows everything and says nothing.
How to choose
Which sources do you really need together?
If everything happens inside Google Ads, Google’s free tool is more than enough. The need for a paid tool appears when several platforms, a shop and a CRM must be combined.
Billed per source or per volume?
This is what makes invoices explode. Some tools bill per connector, others on data volume. Over a year, the gap between the two models runs into thousands of euros for the same usage.
One report, or forty?
Agency-oriented tools are built to produce the same report for forty clients. For a single company, that power gets paid for without ever being used.
Who writes the commentary?
No tool does it credibly for you. The report gives the figures; the value comes from the sentence saying what changed and what gets decided. Settle who writes it before choosing the tool.
What UNYX does
We build the report once, automate it, and add a written commentary. A table nobody reads helps no one.
The tools for this job
- Reference
Supermetrics
Pulls marketing data into your reports.
Discover - Reference
Funnel
Gathers marketing data and makes it consistent.
Discover - Agency reference
AgencyAnalytics
Automated client reporting, built for agencies.
Discover Dataslayer
Connectors for Google Sheets and Looker Studio.
DiscoverWhatagraph
Visual reports sent out automatically.
DiscoverPorter Metrics
Marketing connectors and dashboards.
DiscoverWindsor.ai
Connectors to your analytics tools and databases.
Discover- Google tool
Looker Studio
Google dashboards, free and shareable.
Discover - Large accounts
Power BI
Microsoft business intelligence.
Discover - Large accounts
Tableau
Data visualisation for large organisations.
Discover
The questions we get
Is Looker Studio enough?
For Google Ads and Google Analytics, yes, and it is free. Its limits appear when you need sources it does not know natively, or large volumes without slowdown.
How often should a report be produced?
A monthly review to decide, and automatic monitoring in between for incidents. A weekly report nobody reads does not replace an alert when a campaign goes wrong on a Tuesday.
Can everything go in one dashboard?
Technically yes, and it is almost always a mistake. A dashboard answering one precise question gets read; one answering every question stops being read within a month.