Set up and manage AB Tasty
European referenceTesting and personalisation, a European vendor.
AB Tasty combines A/B testing with personalisation of what is displayed to whom, with support that matters for teams new to the subject. It is a European player, which simplifies data questions.
What UNYX configures inside it
- Visitor segments, the basis of any useful personalisation.
- The test plan, prioritised by expected effect rather than by ease.
- Checking the effect on loading speed.
The subscription and the account stay in your name. We work inside them, we do not own them.
How it plugs in
A script on your site, with connections to your analytics tools.
What it does not do
Personalisation multiplies the cases to verify. Poorly framed, it makes the site inconsistent from one visitor to the next.
Who it suits
European companies wanting to test and personalise with methodological support.
Already using it, or unsure whether to buy it?
We look at your account, tell you whether this tool belongs in your setup, and show you on your own figures before you pay anything.
AB Tasty is a trademark of its publisher. UNYX neither publishes nor resells it: we know how to implement and operate it inside your account.