Set up and manage Measured
Large accountsMeasures campaign incrementality through experiments.
Measured does not redistribute credit between channels: it establishes it by experiment, switching a channel off in one territory and comparing with a control territory. It is the most solid method, and the most demanding.
What UNYX configures inside it
- The geographic split, which decides the validity of everything else.
- The experiment's duration, long enough to conclude without costing a season.
- The decision agreed in advance on what will be done with each possible result.
The subscription and the account stay in your name. We work inside them, we do not own them.
How it plugs in
Connections to your platforms and your sales, with the experiment designed alongside the publisher.
What it does not do
An experiment means accepting to switch a channel off somewhere for several weeks. Few companies agree to that.
Who it suits
Sizeable advertisers who want a defensible answer rather than a plausible model.
Already using it, or unsure whether to buy it?
We look at your account, tell you whether this tool belongs in your setup, and show you on your own figures before you pay anything.
Measured is a trademark of its publisher. UNYX neither publishes nor resells it: we know how to implement and operate it inside your account.