UNYX
Making conversion measurement reliable

Set up and manage Stape

Reference

Server-side measurement for Google Ads and Google Analytics.

Stape hosts the server side of your measurement. Instead of the visitor's browser sending data straight to Google, it passes through a server that belongs to you. The result: measurement less dependent on blockers and on the limits browsers impose.

What UNYX configures inside it

  • The subdomain and its certificate, so measurement leaves from your domain and not a third party's.
  • The events that genuinely matter: purchase, enquiry, call, with their value.
  • Order-by-order verification over a full period, before steering on it.

The subscription and the account stay in your name. We work inside them, we do not own them.

How it plugs in

A server container hosted by Stape, connected to your tag manager and to a subdomain of your own domain. The site must be changed once to send its events to the right place.

What it does not do

It transports and forwards; it does not fix badly designed measurement. If the events start out wrong, they arrive wrong.

Who it suits

Sites whose advertising budget justifies recovering lost conversions, with somebody to maintain the measurement.

Already using it, or unsure whether to buy it?

We look at your account, tell you whether this tool belongs in your setup, and show you on your own figures before you pay anything.

Stape is a trademark of its publisher. UNYX neither publishes nor resells it: we know how to implement and operate it inside your account.