Which tool to produce your ads
The ad is the only place where you speak to the customer before they click. It is also the part of an account most often rushed, because it requires writing, and writing takes time.
An ad group containing a single ad cannot learn anything: the platform has nothing to compare. Copy written once at launch and never revisited ages, and its click-through rate falls mechanically while competitors improve theirs. The budget does not fall.
How to choose
Copy, visuals, or both?
These are two different crafts and rarely the same tool. Search campaigns need copy; Performance Max and display need visuals in several formats.
Does it write in your language?
Assisted writing tools quickly produce correct, generic copy. The sorting stays human: an ad that sounds like everyone else stands out from nobody, however well written.
Does it resize automatically?
Producing one visual is easy, producing it in twelve formats is tedious. That is where automated production tools save real time, especially on image-based campaigns.
Who approves before publication?
Generated copy can promise what you cannot deliver, or breach the platform’s rules. Human approval is not a precaution: it is a step in the process.
What UNYX does
We write your ads in your language, not the industry's, then test and keep what converts. You approve, we publish.
The tools for this job
- Specialist
AdCreative.ai
AI-generated advertising visuals.
Discover - Reference
Jasper
AI-assisted marketing copywriting.
Discover Anyword
Ad copywriting with performance scoring.
DiscoverWritesonic
Content and ad copywriting.
Discover- Reference
Canva
Visual creation accessible to a whole team.
Discover Creatopy
Automatic resizing of visuals across every format.
Discover- Large accounts
Celtra
Industrialised ad production for large brands.
Discover Bannerflow
Display banner management and its variants.
Discover
The questions we get
Can AI write the ads?
Write the first versions, yes, and that is a genuine time saving. Publish without review, no: the risk is not bad grammar, it is a false promise or a claim forbidden in your sector.
How many ads per group?
At least two, so the platform has something to compare. Beyond three or four, learning is diluted and each version gets too little delivery to conclude anything.
How often should copy be refreshed?
When the figures call for it, not on a calendar. A lasting drop in click-through rate on a group that was working is the most reliable signal that it is time to rewrite.