The daily budget in Google Ads is a ceiling, not an alarm. As long as it is respected, nothing warns you, even if the campaign is burning twice as fast for half the results.
These checks are done directly in your Google Ads account, with no tool at all.
UNYX learns the normal pace of each campaign and alerts you when the gap becomes significant, with the amount at stake and the period concerned. It is an independent safety net, and it changes no budget.
Is rising spend always a problem?
No. If conversions rise in the same proportion, the campaign is doing exactly its job. What should alert you is spend accelerating with nothing in return, or a drifting cost per acquisition.
Should the budget be cut as soon as an alert lands?
Not necessarily. An alert exists to make you look, not to cut. The right first question is: where does the rise come from? New terms triggered, competition, a bidding change. The answer dictates the action.
Are your ads triggering on the right searches?
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ReadDoes Google Ads optimise towards your customers, or towards your forms?
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