Google knows a form was submitted. It has no idea whether the person picked up the phone, whether the quote was signed, or for how much. So it buys what it can measure: forms.
These checks are done directly in your Google Ads account, with no tool at all.
UNYX maps your business results back to the advertising that produced them, then sends those offline conversions to Google Ads, into the actions you designate. The algorithm then optimises towards signed deals rather than form fills.
Do you have to send personal data to Google?
Not necessarily: the match is made through the click identifier stored when the enquiry came in. That is a technical identifier, not personal data.
From what volume is this worth doing?
It becomes useful as soon as campaigns can be compared: a few dozen commercial outcomes are enough to see that one campaign brings customers while another only brings enquiries.
Are your ads triggering on the right searches?
ReadHow do you know a campaign is spending abnormally?
ReadAre your Google Ads conversions still being counted correctly?
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