Be warned before a campaign starts spending abnormally.
Pace
+38 %
Conv.
0
The daily budget in Google Ads is a ceiling, not an alarm. A campaign can burn its budget in three hours, see its cost per click double, or spend a whole week without a single conversion: as long as the ceiling is respected, nothing warns you.
Never a number on its own: what is happening, what it costs, and what to do about it.
Budget accelerating
The "Insulation" campaign is spending 38% faster than its 30-day pace, with no matching rise in conversions.
Recommended action: check the bids and the terms triggered over the last 48 hours.
Spend with nothing to show
€286 spent in 6 days on one ad group, no conversions, while its historical average is one conversion every €90.
Recommended action: review this ad group before it eats the week.
Examples of what you receive. The figures shown always come from your own account, with the detail that justifies them.
What UNYX reads
Campaigns, budgets, daily spend and related performance.
What UNYX can change
Nothing. The module alerts, it changes no budget.
What needs your approval
Every alert states the amount at stake and the period concerned before any decision.
What can be automated
No automatic pausing or budget change.
Permissions requested
Read access to campaigns, budgets and performance.
No write permission is requested for a module that does not need one.
Connecting your Google Ads account is free and needs no credit card. You then switch this module on in one step.
How do you know a campaign is spending abnormally?
Understand the problem