Two campaigns can deliver the same number of contacts for the same budget and not be worth the same. One fills the sales calendar, the other fills the bin. Cost per lead does not tell you which.
These checks are done directly in your Google Ads account, with no tool at all.
UNYX connects the quality of your contacts to the ad, the search term and the page that produced them, using your own qualification criteria. You then decide on the useful lead, not the raw one.
What counts as a qualified lead?
You define that: reachable, in your area, with a real project and a realistic budget. UNYX does not substitute its criteria for yours, it applies yours to your campaigns.
Should you cut the campaign producing the least qualified leads?
Not always. Sometimes clarifying the promise or the service area on the landing page, or adding one field to the form, is enough for the same campaign to produce far better contacts.
Are your ads triggering on the right searches?
ReadHow do you know a campaign is spending abnormally?
ReadAre your Google Ads conversions still being counted correctly?
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