Measure the quality of the leads each campaign generates.
This module works, on a still limited scope. We open access account by account.
Devis express
PAC air-eau
Isolation
Two campaigns can produce the same number of contacts for the same budget and be worth nothing alike. One fills the sales calendar, the other fills the bin. Cost per lead does not tell you which is which.
Never a number on its own: what is happening, what it costs, and what to do about it.
A misleading cost per lead
"Express quote" shows the lowest cost per lead in the account, but only 21% of its contacts can be reached.
Recommended action: compare campaigns on cost per qualified lead instead.
A page that filters badly
Requests from one landing page bring three times more out-of-area contacts than the average.
Recommended action: state your service area clearly on that page.
Examples of what you receive. The figures shown always come from your own account, with the detail that justifies them.
What UNYX reads
Your leads, their qualification and the advertising they came from.
What UNYX can change
Nothing.
What needs your approval
The qualification criteria are yours.
What can be automated
None.
Permissions requested
Read access to campaigns, ads and the lead data you connect.
No write permission is requested for a module that does not need one.
Tell us this module matters to you: you will be among the first to get access.
Are your campaigns producing useful contacts, or just volume?
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