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Improve conversionsBetaRead and supervised write

Offline Conversion Sync

Send back to Google Ads what happens after the form.

See the plans

This module works, on a still limited scope. We open access account by account.

From click to signature
30 days

Forms

412

Reached

268

Meetings

74

Signed

14

The problem

Google Ads knows a form was submitted. It has no idea whether the person picked up the phone, whether the quote was signed, or for how much. So it optimises towards form volume, not towards customers. All the information that matters stays inside your company.

What Offline Conversion Sync watches

  • Incoming leads and the advertising they came from
  • Leads you managed to reach, and qualified
  • Appointments booked
  • Quotes issued
  • Deals signed and their value
  • The delay between click and signature

What UNYX reports back

Never a number on its own: what is happening, what it costs, and what to do about it.

Your sales, sent back to Google

The 14 deals signed this month are mapped to the campaigns and search terms that actually generated them.

Google can now optimise towards signed deals, not form submissions.

A gap revealed

The campaign producing the most forms produces only 8% of the signatures.

Recommended action: rebalance budget towards the campaigns that close.

Examples of what you receive. The figures shown always come from your own account, with the detail that justifies them.

How it works

  1. 1Connect your Google Ads account
  2. 2Connect the source of your business results
  3. 3Switch the module on
  4. 4UNYX maps each result back to the advertising it came from
  5. 5Offline conversions are sent to Google Ads, with your approval

What this module can, and cannot, do

What UNYX reads

Your leads, their commercial status and the advertising they came from.

What UNYX can change

Offline conversions, into the conversion actions you designate. Nothing else.

What needs your approval

You define the scope that is sent, and every send can be checked afterwards.

What can be automated

Sending can be scheduled, but never into actions you have not designated.

Permissions requested

Permission to send offline conversions to the Google Ads account.

No write permission is requested for a module that does not need one.

Offline Conversion Sync

Tell us this module matters to you: you will be among the first to get access.

Does Google Ads optimise towards your customers, or towards your forms?

Understand the problem