Steer Google Ads on your margin, not only on your revenue.
Service installation
Accessoires
Promo hiver
A €1,000 order that leaves €80 of margin is worth less than a €700 order that leaves €250. If Google only receives revenue, it will optimise towards the first. The advertising looks profitable in the interface, and is not in your accounts.
Never a number on its own: what is happening, what it costs, and what to do about it.
A campaign that only looks profitable
"Winter promo" shows the best return on ad spend in the account, but the lowest average margin per order in the catalogue.
Recommended action: shift its budget towards higher-margin ranges.
An underrated campaign
"Installation service" generates 41% of the account's margin for 18% of the budget.
Recommended action: consider raising its budget gradually.
Examples of what you receive. The figures shown always come from your own account, with the detail that justifies them.
What UNYX reads
Campaign performance and the margin data you provide.
What UNYX can change
Nothing. No bid or budget is changed.
What needs your approval
Budget decisions remain human decisions.
What can be automated
None.
Permissions requested
Read access to campaigns, conversions and their values.
No write permission is requested for a module that does not need one.
Connecting your Google Ads account is free and needs no credit card. You then switch this module on in one step.
Are your campaigns profitable, or merely productive?
Understand the problem