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Campaign Anomaly Detector

UNYX watches your campaigns and flags unusual behaviour.

See the plans

This module works, on a still limited scope. We open access account by account.

Campaign monitoring
7 days

Rénovation

Click-through rate

-44 %

Isolation

Click-through rate

Normal
The problem

A Google Ads account moves every day, and most of those swings mean nothing. The problem is not seeing the numbers: it is knowing which ones are worth stopping for. One more dashboard does not answer that question.

What Campaign Anomaly Detector watches

  • Impressions, clicks and click-through rate
  • Cost, cost per click and cost per acquisition
  • Conversions, conversion rate and value
  • Return on ad spend
  • Lost impression share
  • Query volumes and delivery changes

What UNYX reports back

Never a number on its own: what is happening, what it costs, and what to do about it.

Unusual behaviour on a campaign

The click-through rate on "Renovation" fell 44% in 3 days at constant budget, while competition on your auctions increased.

Recommended action: review the ads and the competitive pressure.

Nothing to report

No variation stands out this week across your 6 campaigns.

No action needed. Silence is information too.

Examples of what you receive. The figures shown always come from your own account, with the detail that justifies them.

How it works

  1. 1Connect your Google Ads account
  2. 2Switch the module on
  3. 3UNYX learns the usual behaviour of each campaign
  4. 4Only genuinely unusual deviations are surfaced
  5. 5You decide whether to step in

What this module can, and cannot, do

What UNYX reads

Campaign metrics and their history.

What UNYX can change

Nothing.

What needs your approval

Every alert carries its magnitude and period, so it can be judged before any decision.

What can be automated

None.

Permissions requested

Read access to campaigns and their performance.

No write permission is requested for a module that does not need one.

Campaign Anomaly Detector

Tell us this module matters to you: you will be among the first to get access.