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Geographic Waste

Spot the areas where your budget is spent with nothing to show.

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Performance by area
quarter

Paris (75)

2 140 € · 38 conv.

Profitable

Hauts-de-Seine (92)

1 460 € · 21 conv.

Profitable

Oise (60)

690 € · 0 conv.

No return

Eure (27)

410 € · 0 conv.

…
The problem

Geographic targeting is set once and rarely looked at again. Whole towns or regions can absorb a noticeable share of the budget without ever producing a customer, simply because the radius chosen at the start was too wide.

What Geographic Waste watches

  • Spend and clicks by area
  • Conversions and their cost by area
  • Areas with volume but no conversions
  • The most expensive areas per acquisition
  • Gaps between the area targeted and the area actually reached
  • Targeting anomalies

What UNYX reports back

Never a number on its own: what is happening, what it costs, and what to do about it.

An area that costs without paying back

Three neighbouring regions account for 19% of the quarter's spend and not a single signed deal.

Recommended action: reduce the radius or exclude those areas.

Examples of what you receive. The figures shown always come from your own account, with the detail that justifies them.

How it works

  1. 1Connect your Google Ads account
  2. 2Switch the module on
  3. 3UNYX compares performance area by area
  4. 4Areas with no return are highlighted
  5. 5You adjust your geographic targeting

What this module can, and cannot, do

What UNYX reads

Geographic performance of your campaigns.

What UNYX can change

Nothing.

What needs your approval

No area is ever excluded by UNYX.

What can be automated

None.

Permissions requested

Read access to campaigns and their geographic performance.

No write permission is requested for a module that does not need one.

Geographic Waste

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