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PMax Analyzer

Make Performance Max readable.

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Performance Max
asset groups
Assets « Chauffage »budget 62 % · conv. 24 %
Assets « Climatisation »budget 24 % · conv. 41 %
Assets « Entretien »budget 14 % · conv. 35 %
The problem

Performance Max takes an enormous number of decisions for you, and shows very little of them. Many advertisers put a large share of their budget into it without being able to say simply what is working, or why results move.

What PMax Analyzer watches

  • Asset groups and their creative coverage
  • How conversions are split between groups
  • The audience signals provided
  • The products or categories concentrating the spend
  • The structure of the campaign
  • Notable changes over time

What UNYX reports back

Never a number on its own: what is happening, what it costs, and what to do about it.

One asset group concentrates the spend

A single group absorbs 62% of the campaign budget and produces 24% of the conversions.

Recommended action: review its creative coverage and its signals.

Examples of what you receive. The figures shown always come from your own account, with the detail that justifies them.

How it works

  1. 1Connect your Google Ads account
  2. 2Switch the module on
  3. 3UNYX lays out the structure and performance of your Performance Max campaigns
  4. 4Whatever concentrates the budget is highlighted
  5. 5You adjust your asset groups and your signals

What this module can, and cannot, do

What UNYX reads

Performance Max campaigns, asset groups and performance, within what the Google Ads API actually exposes.

What UNYX can change

Nothing.

What needs your approval

No asset is ever modified by UNYX.

What can be automated

None.

Permissions requested

Read access to Performance Max campaigns and their performance.

No write permission is requested for a module that does not need one.

PMax Analyzer

Tell us this module matters to you: you will be among the first to get access.

How do you know what your Performance Max campaign is really doing?

Understand the problem