Make sure Google optimises on the conversions that actually matter.
Formulaire envoyé
412 · primary
Page Contact vue
1 284 · primary
Merci
409 · duplicate
Appel > 30 s
96 · secondary
A Google Ads conversion is not necessarily a customer. A click on a phone number, a visit to a contact page or a download can end up counted as a primary conversion. Google then does exactly what it was asked: it buys volume on a signal with no commercial value.
Never a number on its own: what is happening, what it costs, and what to do about it.
A weak signal is driving your bids
63% of your primary conversions are visits to the "Contact" page, with no form submitted.
Recommended action: move this action to a secondary conversion.
Two actions measure the same thing
"Form submitted" and "Thank you" count the same event, artificially doubling your volume.
Recommended action: keep only one as the primary signal.
Examples of what you receive. The figures shown always come from your own account, with the detail that justifies them.
What UNYX reads
Conversion actions, their category, volume and value.
What UNYX can change
Nothing. Your conversion setup stays in your hands.
What needs your approval
No conversion action is ever reclassified by UNYX.
What can be automated
None.
Permissions requested
Read access to conversion actions and their performance.
No write permission is requested for a module that does not need one.
Connecting your Google Ads account is free and needs no credit card. You then switch this module on in one step.