Track how competitive pressure evolves on your campaigns.
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Your account
impression share
concurrent-a.fr
overlap 54%
nouveau-venu.fr
absent last month
Your results can degrade without anything changing on your side: a competitor entering your auctions is enough. Those signals exist in Google Ads, but you have to go and find them and compare them over time, which nobody does every week.
Never a number on its own: what is happening, what it costs, and what to do about it.
A new entrant
An advertiser absent last month now appears in 31% of your auctions on your main queries.
Recommended action: check your position and your ads on those queries.
Impression share falling
Your impression share is down 12 points over 7 days while your budget is unchanged.
Recommended action: look at the pressure on your bids.
Examples of what you receive. The figures shown always come from your own account, with the detail that justifies them.
What UNYX reads
Auction insights and impression share for your campaigns.
What UNYX can change
Nothing.
What needs your approval
No bid is ever changed by UNYX.
What can be automated
None.
Permissions requested
Read access to campaigns and auction insights.
No write permission is requested for a module that does not need one.
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