A tradesperson isn't looking for traffic. They're looking for calls in their area, for jobs they know how to do.
The building trades are among the most expensive in auctions, and among the most exposed to inquiries that go nowhere: outside your area, outside your trade, or simply unreachable. A campaign that counts forms received produces flattering numbers while the calendar stays empty.
Service area first
A quote forty minutes away by road isn't worth a quote ten minutes away. Geographic targeting and ad scheduling are set around how far you really travel, not around a theoretical radius.
The call counts more than the form
In these trades, the useful contact comes by phone. Call tracking shows which ad and which keyword made the phone ring, and therefore which ones deserve the budget.
Filter out what can't be reached
An inquiry without a phone number isn't a contact. We measure what you can actually call back, not the raw volume of forms.
A page that reassures quickly
Service area, lead time, proof of your craft, visible phone number. A visitor to a building work website decides within seconds whether to call you or go back to Google.
What's included
Do I need a website to get started?
No, it's included. An acquisition page is built together with the campaign, in your name, before the first euro of traffic.
How do we avoid inquiries from outside your area?
Through geographic targeting, negative keywords, and above all by measuring it. An out-of-area inquiry that is never counted as such keeps attracting budget.
What if my trade is seasonal?
Ad delivery can be reduced without being switched off. In August, for example, the budget can drop to €4.99 per day: the account history is preserved and the restart doesn't begin from zero.