Expert, consultant, freelancer, agency: the words change, the question stays the same. Who is looking at your account today, by what criteria, and who owns what gets built.
An account left on automatic settings doesn't break down, it drifts. Bids climb on keywords that no longer convert, an ad group takes a growing share of the budget without anyone noticing, and the platform's recommendations apply themselves if nobody rejects them. The cost shows up six months later, in an acquisition cost that has doubled without anyone having made a decision.
A certified operator, Monday to Friday
Every business day, a certified UNYX specialist makes the calls: they raise the budgets that pay off, cut what costs, and fix the site when it's the site that's holding things back. Humans decide, artificial intelligence informs.
A deliberately tight campaign
20 to 50 ads, a limited number of keywords, a controlled budget. We start tight and clean: that's what makes the results reliable to read from the first few weeks.
The combinations that bring in customers, isolated
A qualified lead is never a coincidence. It's the alignment of an ad, a keyword, a search term, a hook, a landing page and a moment. Our analysis cross-references these signals to bring out the combinations that go furthest in your sales funnel.
A setup that belongs to you
The Google Ads account is in your name. The acquisition site and the campaigns are your property. You can hand your campaigns over to another provider without rebuilding anything.
What's included
Agency, expert, consultant or freelancer: what's the difference with you?
None in substance. What matters is the name of the person who makes the calls on your account, how often they do it, and what you're left with if you leave. At UNYX, it's a certified operator, every business day, and everything belongs to you.
Do I have to hand over the whole account?
No. If your account is already running and you only want to monitor it, 15 modules plug into it without taking over your campaigns: budget monitoring, search query analysis, conversion tracking health, lead quality.
Who pays Google?
You do, directly, on your company's account. The media budget is never part of our fees: we take no margin on your ad spend.
What budget should I plan for to get started?
The media budget starts at €50 per day and you decide the amount. Management fees are 10% of ad spend, with a minimum of €1,500 excl. VAT per month.