Two distinct amounts that are often confused: what you pay to Google, and what it costs to have someone manage it.
The price of a click depends on what your competitors are willing to pay for the same keyword, at the same time, in the same area. It is an auction: nobody can quote you a price in advance without looking at your market. What you do decide is the amount you invest and how it is allocated.
The media budget: what you pay to Google
It starts at €50 per day and you decide the amount. It is paid directly to Google, preferably from your company's account. We take no margin on it.
The fees: what management costs
10% of ad spend, with a minimum of €1,500 excl. VAT per month. Billed monthly. This covers the campaign, the acquisition site, management every working day, and maintenance.
What really makes the bill vary
Not the number of campaigns, but the competition on your keywords and your page's conversion rate. A page that converts twice as well halves your cost per lead, on the same budget.
Quiet periods
In August, the budget can drop to €4.99 per day. The campaign isn't switched off, its history and learning are preserved, and the restart doesn't begin from zero.
What's included
Is the media budget included in your fees?
No, and that's deliberate. The media budget is paid directly to Google, on your account. You see exactly what you spend on advertising and what you pay for management.
Can you start with less than €50 per day?
It is technically possible, but reading the results becomes slow and uncertain. Below that threshold, you have to wait weeks to know whether a combination works.
Do the fees go down if I reduce the budget?
They follow ad spend, down to the minimum of €1,500 excl. VAT per month. The daily management work, however, doesn't shrink with the budget.
How long does the engagement last?
No fixed term: management has no commitment and can be cancelled at any time, effective at the end of the current month. Still, allow several months of continuous running so that decisions rest on something other than noise.